Now we know very well what we are heading for, we want to see this through. This is the most fun and intensive part. Here all real discussions and decisions-that-matter happen. We love the devil in the details.
Again, both very practically: what channels to sell through, how to build customer relationship, what words to use to get more action, what pricing level to set and what pricing model to use. Which parties to partner with. When to target what customer groups.
In other words, we help you prioritize the plan to Get, Keep and Increase the customers of your sustainable business solution.
As by engaging buyers and stakeholders through your brand storytelling. We know how to tell a sustainable business and not only be trusted but also be followed. We fundamentally understand the profiles of the segments we are targeting and understand which brand personality and messages will resonate with them. We know how to visualize the story and tell it for improved result.
Tools we use:
- New Consumer co-creation panel : Activation Lab : quanti research : New Consumers versus average market
- Brand activation model
Full brand activation plan
- Segmentation and sizing uptake
- Pricing advice
- Go to market plan
- Communication and storytelling briefing
Business context
We map the evolutions for your sector, market and brand. We immerse ourselves in your business model environment. We map and understand both your demand side : how customer needs evolve. As your supply side : technology evolutions and what key assets and resources you use and will be in continuous supply at stable prices or not. Growth acceleration happens on the crossroads of both.
We sketch a picture of your industry, market and short term brand challenges and identify fields of opportunity to long term growth solving short term challenges.
Tools we use :
- Stakeholder interviews
- An enhanced version of the Business Model Canvas and Business Model Environment tools, with sustainability fully integrated
- Energy, Food & retail, Mobility business solutions reports
What we are working towards:
- Mapping your innovation zone : from process to product, service and business model innovation : within these areas what is your disruption level versus comfort level ?
- Mapping your short term challenges : future growth creation starts today and should integrate solutions for today’s challenges
- Gap analysis between your current and future business model canvas and environment. Taking the environmental footprint and market insights fully into account.
Business innovation
The end we have in mind is low impact and bold innovative solutions now.
This is where we make the difference and create shared value.
Either we bring off the shelf solutions or we accompany you to design your bold business solution. This is partially a structured process. But we also leave room for divergence. As long as we converge at the end.
Tools we use to design our bold business solutions:
- Natural capitalism business model patterns :
- increase the productivity of natural resources,
- bio-mimicry and closed loop production,
- solutions or flow economy patterns, collaborative consumption models,
- reinvestment in natural resources
- increase the productivity of natural resources,
- An enhanced version of the Business Model Canvas, with sustainability fully integrated
- Gamestorming tools
- Knowledge base of existing business solutions in energy, food & retail, mobility.
- Business model prototypes and prioritization according to a growth strategy and actual market demand
- A runway : from 50.000 feet goal and vision to 10.000 feet next actions
If an environmental footprint is what you are looking for, we have the full expertise to deliver this. But we will lift it to the next level and make it ready for you to make business decisions. At all levels : just risk-management decisions, cost-efficient decisions, maybe even decisions leading to potential new revenue and hinting at those possible decisions which could make your brand soar.
We make all kinds of environmental footprints: Carbon footprints, water footprint and Lifecycle assesments.
Tools we use:
- Bilan Carbone
- Simapro
- Futureproofed is a partner of the Water Footprint Network
- a clear description and visual representation of your environmental footprint results and their meaning
- an environmental management platform. This is a worksheet in which you have full, transparent access to all data: measurements, calculations, emission factors, assumptions, each fully referenced to updated sources. (applicable for carbon and water footprints only)
We want to get measured by the result. No real management nor accountability happens without evaluation and monitoring. This is also how we improve and strengthen our expertise.
As we are developing tomorrow’s bold business solutions and we are inventing and shaping the future as we go, we keep monitoring and assuring that our solutions remain futureproofed. Also when the future has come. We invite you to meet again after 6 months, after 1 year … and beyond. So that we can be kept to our promise.
Tools we use:
- Carbon management software
- New Consumer panel tagged in your databases
- Evaluation meeting 2x/year at board level
- Yearly strategy meeting sparring partner
Market Insights
We map the main consumer insights we have from your sector out of our existing market research. This helps you to understand and predict changing consumption behaviour.
Value can be created simply by helping a customer get a certain job done. We know from our existing ongoing research how sustainability will impact the way in which jobs get done in the energy, food & retail and mobility sectors. What the main expectations are of your consumers and wider stakeholders within your market. What the size of the market is and which customers to target first.
From existing insights we first develop fields of opportunity and first concept prototypes with you. We never start from a blank page and keep our research and New Consumer panel continuously updated.
Tools we use:
- Yearly New Consumer Barometer and segmentation
- New Consumer co-creation panel : Discovery Lab with those consumers who are open for change and are looking for solutions
What we are working towards:
- Sharp market and consumer insights for your market :
- identification of frustrations and fields of opportunity
- Support base for change (from ‘interest’ to ‘seeing myself use this’ to ‘would switch provider for this’)
- Expectations from ideal provider ; both in terms of offer as behaviour : products and service
- identification of frustrations and fields of opportunity
- Energy, food & retail, Finance, Mobility market insight reports with conclusions for your brand : risks and opportunities
We are continuously looking for those products and services that add something to the lives of consumers. That’s why we never give advise without talking to the target segment, together with our customer. That’s why we also never talk with the target segment without a first ideas of concepts. We never start from a blank page.
We will cocreate and deliver concepts that are ready to go to market and have been sharpened with the relevant consumers.
Tools we use:
- New Consumer co-creation panel : Creation Lab with those consumers who are open for change and are looking for solutions
What we are working towards:
Concepts co-created with New Consumers :
- Kicked off by an internal concept design workshop : product and service concepts as starting point for co-creation, based on the ideation labs or existing research.
- Several iterations with consumers to make the concepts very concrete and tangible, including retail and consumer relation touchpoints. Where will I buy this ? Once I have bought this, what happens ?
- Sharpened storytelling : key words to use and avoid.
The end in mind for our facts-based approach is to be able to set the right targets. Together with you we set the appropriate targets that are sufficiently ambitious but still reachable. Targets in terms of environmental impact reduction, sales and turnover, margin and satisfied customers. A dashboard that can be managed day to day and leads to effective results and change.
Numbers are not all. There is a very human side to all of this. Involving and engaging the teams, managing the change.
Not only by setting up very practical governance models to manage both short term revenue targets as longer term new revenue streams. Keeping the adequate focus on both.
But mainly by continuously inspiring and engaging the teams… including your retail partners and other stakeholders. Giving them all a sense of purpose.
Tools we use:
- Outputs environmental footprint and roadmap
- Outputs quantitative market research
- Outputs business model and P&L
- Change management and visual storytelling
- Governance model and change management plan
- Operational Dashboard and targets
